The Complete Guide: How to Report Shein Copyright Infringement (Step-by-Step)

The cost of living has risen globally, especially in westernized countries. This pushes people to look for more affordable places to purchase items of different nature. Platforms where you can buy underwear, home appliances, toys, books, and much more. But not all platforms are as secure as they should be, hence why if your business sells online, it is important to make sure fraudulent resellers aren’t selling your goods online without permission and hurting your brand. In this article we are taking a look at how to report copyright infringement on Shein.

Copyright Infringement on Shein and other Chinese E-commerce websites

According to the 2025 investigation by The Information Technology and Innovation Foundation (ITIF), 24 out of 51 products purchased from suspicious listings across Temu, AliExpress and Shein, were likely counterfeits.

The most common categories were cosmetics, toys, luxury goods, pharmaceuticals, and household goods. Consumer groups and regulatory entities repeatedly find products on Shein that violate safety and consumer protection laws. 

For many brands, this is a major issue because:

• Suspicion of Counterfeit or Fake: When it comes to those big-name brands, such as Coach, Nike, or Adidas, listed on Shein’s marketplace, most informed shoppers get immediately suspicious, especially if the prices are heavily discounted. They immediately assume those products are knock-offs or totally fake.
• The Gray Market Confusion: ' This is where Shein sells genuine branded products, but they’ve sourced them outside the brand’s official, authorized sellers. So, while Shein might claim something is '100% authentic,' the actual brand (like Hoka or Paul Smith) confirms they never authorized Shein to sell it. Because the marketplace structure isn't very clear, shoppers often assume they're buying from an authorized dealer, only to end up with either a gray-market product or a very good counterfeit.

You can easily see how this can become a double-sided problem for a business. Both brand reputation and revenue are under attack due to third-party sellers operating on Shein’s marketplace.

Steps to Report a Copyright Infringement on Shein

Step 1: Locate Shein IP Complaint Portal

The first step is to find their dedicated portal or legal email address for intellectual property disputes.

• Online Portal: the majority of large companies prefer to use a centralized IP portal where you can upload evidence, fill out forms, and track the status of your complaint. You would typically search their site for "Intellectual Property Policy," "IP Rights Protection," or "Copyright Complaint." In this case, you can visit https://www.shein.com/ip-complaint. 
• Legal Contact: If a portal isn't readily available, the process usually directs you to an email address, such as legal@shein.com.

Step 2: What information is needed for Shein IP complaint

Before submitting the report, you must have the following information prepared. SHEIN requires all complaints to be legally sound.

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Step 3: Shein Takedown Request Form

• Fill out the Form: If using a portal, follow the instructions, uploading your proof of ownership and listing the infringing URLs.
• Attach Evidence: Make sure your copyright proof is attached. For visual infringement, provide as many screenshots as possible showing both your original work and the infringing SHEIN product.
• Sign Electronically: Normally, you are required to electronically sign the complaint, attesting to the accuracy of the information.

If you are not sure of how to get all this information, or if you are doing it right, there is another option. This option is to let an agency help you and act on your behalf to see the takedowns through. If this is your case, find more help here.

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Step 4: Follow Up and Tracking

After submission, the platform's IP team will review the claim. This review can take several business days. If they find the complaint valid, they will typically takedown the product listing.

On the other hand, if the complaint is incomplete or lacks sufficient evidence, they will contact you for clarification on the missing information or detailed information regarding certain claims.

Since sellers can re-list items or similar items later, you should continuously monitor the site to ensure the infringement does not reappear. Here is where it comes in handy to have a dedicated team to continuously monitor Shein on your behalf.

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Conclusion

Marketplaces are multiplying day-by-day, and their integration with AI makes it both beneficial as well as dangerous for brands. Being proactive and paying attention to digital fraudsters is evermore important. 

Even better is having a dedicated platform with a legal team behind that can, and will help you monitor and execute takedowns with little litigation cost and nearly zero effort for you.

Want to know more about how to start defending your brand reputation, customers and your revenue? Book a call or a demo and we will give you a full dive for free.

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