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Blog

A fake DMCA can pull one of your casino’s pages from Google. Your players keep searching for you. What to check, and who shows up in the meantime.
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November 11, 2026

Negative SEO for casinos: who shows up when Google pulls your page

A fake DMCA can pull one of your casino’s pages from Google. Your players keep searching for you. What to check, and who shows up in the meantime.

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An Instagram ad claimed Betano was back in Brazil. It was a clone with a fake App Store. How it worked and what it means for any operator.
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BRAND PROTECTION
SOCIAL MEDIA
BRAND REPUTATION
November 10, 2026

Case study: Betano isn't back in Brazil. Its ads are

An Instagram ad claimed Betano was back in Brazil. It was a clone with a fake App Store. How it worked and what it means for any operator.

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Find and take down fake websites that use your casino's name to steal players. Over 98% deindexed in online gambling, half in under 2.5 hours.
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BRAND PROTECTION
November 4, 2026

How to win back the traffic fake websites steal from your casino

Find and take down fake websites that use your casino's name to steal players. Over 98% deindexed in online gambling, half in under 2.5 hours.

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Fake casino apps, sites posing as app stores and ads using your brand can show up when players search for your app. What to check and how to act.
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BRAND PROTECTION
BRAND REPUTATION
October 28, 2026

Fake casino apps: players search for yours and find another

Fake casino apps, sites posing as app stores and ads using your brand can show up when players search for your app. What to check and how to act.

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Ex-affiliates, bonus sites and fake profiles can catch players searching for your casino. What to take down, how to spot it and what to do if it returns.
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BRAND PROTECTION
BRAND REPUTATION
October 21, 2026

Casino affiliates: who's intercepting your players?

When an affiliate agreement ends, their reviews, codes and profiles can keep using your brand. How to tell what’s legitimate from what still looks authorized, and what to do i

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More players now ask AI before choosing where to play. Here's how AI SEO is changing and what you can do to protect your brand's audience.
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BRAND PROTECTION
BRAND REPUTATION
October 15, 2026

AI SEO for casinos and sportsbooks: who protects the audience you've already won?

More players now ask AI which casino or sportsbook to choose. Here’s how AI SEO is changing, what that means for your brand demand and how to protect the audience.

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Third-party sites can hijack your casino's branded search results. Learn how to detect, prioritize, and respond to Parasite SEO threats.
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IP PROTECTION
BRAND REPUTATION
BRAND PROTECTION
September 28, 2026

Parasite SEO in Online Gambling: How Third-Party Websites Can Hijack Your Brand's Search Visibility

Third-party sites can hijack your casino's branded search results. Learn how to detect, prioritize, and respond to Parasite SEO threats.

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