Rogue sites are fake websites which are designed to imitate the look and feel of an authentic site, often achieved through the illicit use of logos, images, design features, colors, domain names, and content.
They are created with the intention of deceiving unsuspecting shoppers, for one of two main purposes:
These fake websites also include domain infringements, using the brand name somewhere on the website.
Rogue websites appear in Google search results and are promoted through social networks. Consumers often let their guard down when using familiar platforms which they use habitually putting them at greater risk.
As members of Google's Trusted Copyright removal program (TCRP), and thanks to our relationships with social networks, we are able to detect and remove infringements quickly and efficiently.
If you have seen fake sites which imitate the look and feel of your website, or suspect that your brand may be at risk then we can help:
which exist and emerge online in our secure, user-friendly platform.
or make decisions about your online strategy with all the information you can access. You can even automate processes to remove infringements quickly and efficiently.
to all your historical data.
Despite widespread belief that fake websites are easy to identify, this is not always the case. Sophisticated rogue websites can be complicated to detect, even for the trained eye, but here are five of the most common signs:
Check for the lock symbol in your web browser, if it is absent then proceed with caution.
Look out for misspelt words in the URL, or additional words applied such as outlet, sales, or discount.
Social icons may not link correctly, and legal documents may be missing or contain incorrect information.
Does product pricing onsite may seem too good to be true, or prices are not rounded up or down?
Shoppers can only add items to their basket if they have sufficient stock, fake sites rarely have these limitations.
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