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About Smart Protection

Smart Protection is a leading global brand, product, and content protection company, famed for driving online sales and safeguarding the reputation of businesses of all shapes and sizes.

Our message:
awareness is key to success

The sky's the limit in today’s borderless digital economy, but to maximize success, online monitoring and protection must be made a key part of any business strategy. So, our focus is on raising awareness about the risks which exist and emerge throughout digital channels.

We're supporting brand owners, resellers, and content providers around the world, giving them visibility of the digital ecosystem, whilst delivering valuable insights which allow for smarter business decisions.

It´s our belief that brand, product, and content protection should be attainable for businesses of all shapes and sizes, regardless of their industry, or the markets and channels in which they operate.

We´re dispelling the myth that brand, product, and content protection is unaffordable, unnecessary, or ineffective. In fact, today we are working alongside businesses and partners to drive a positive ROI.

Our goal:
to democratize online protection

4 pillars

Protection

Smart Protection was born with the vision of making the internet a richer and safer place for businesses and consumers alike.

Technology

Automated AI and machine learning technology which allows businesses to exploit the ever-evolving online ecosystem.

People

Are at the heart of our business, from our expert team of Smarties who thrive for excellence, to our customers and online shoppers who we serve.

Innovation

We help brands, resellers, and content providers to capitalize on new opportunities, encouraging innovation, and driving ROI.

Our journey

Where it all began

It all started when our founders developed a system that could protect online content against digital piracy. Our technology was focused on the detection and elimination of the threats found online.

Soon after we came to protect our first movie, from Antonio Banderas. We expanded our network and began working internationally with some of the best-known Hollywood producers.

2015/2016

Automation and efficiency

During 2017 the automation and improvement of processes, along with obtaining international certifications led to a more reliable service. As a result, our successful elimination ratio surpassed 95%.

In 2018 a sustainable and scalable AI and machine learning platform was introduced. The tools were now in place to kick off projects with big customers, such as Telefónica, and we started protecting live broadcasted events on a massive scale.

2017/2018

New protection solutions

New opportunities saw us expand our offerings by introducing brand protection solutions thanks to the solid foundations now in place. In 2019 we also began protecting customers throughout Latam.

In 2020 the focus shifted to optimizing algorithms orientated towards data analysis. This year we also closed a series B funding round worth €10 million.

2019/2020

Global and diverse

Today we are a global and diverse scale up with customers in more than 25 countries, and our expert team consists of over 130 employees worldwide. Our journey continues as we work our ways to becoming the leading digital brand and content protection provider.

2021/2022

Is your brand at risk?
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