How Fanatiz Protects Live Content and Grows Smart in a Challenging Digital Environment

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Live sports piracy is more than a rights issue, it’s a direct threat to the business model of many OTT platforms. Fanatiz, one of the leading platforms for streaming football in Latin America, has turned this challenge into an opportunity to grow, consolidate, and strengthen the fan experience.

In this article, we break down how Fanatiz, in partnership with Smart Protection, implemented a comprehensive digital protection strategy. We’ll cover measurable results, key learnings, and why this case is now a benchmark for smart digital protection. If you want to explore all the data and methods used, you can download the full report at the end of the article.

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Why Fanatiz Decided to Act

The Peruvian market, and Latin American football in general, faces a complex paradox: a highly passionate fanbase that is also highly exposed to piracy. Liga 1 in Peru, for instance, suffered from massive illegal streaming availability, directly impacting revenue for authorized agents and sponsors.

Fanatiz realized that protecting its content wasn’t just about enforcing rights, it was about delivering a stable, legitimate experience to users while uncovering new business opportunities.

Measurable Results: More Than Just Takedowns

Since 2023, the collaboration with Smart Protection has led to:

• 753 live sports events protected
• +210,000 infringements removed with 99.73% effectiveness
• +85 million illegal audience interactions prevented
• 1,216 infringing domains detected through search engines
• +35% reduction in piracy for Liga 1’s top matches
• Average takedown time on social media: under 2 minutes

More Than Takedowns: A Real Business Impact

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Fanatiz’s strategy went far beyond simply removing infringing content, it became a source of business intelligence. Piracy data helped identify high-interest markets with little or no current commercial coverage. This enabled Fanatiz to launch targeted acquisition campaigns and form strategic collaborations with local influencers, who helped legitimize the official offering.

By analyzing the black market, where illegal access was sold for around 14–15 soles, Fanatiz was also able to create competitive and legally accessible commercial offers, positioning itself as a viable alternative to piracy. This proactive approach turned protection into a growth tool.

A Multichannel Strategy for a Global Threat

Piracy doesn’t strike through just one channel. Fanatiz and Smart Protection developed a coordinated strategy that included:

• Social media: Over 165,000 violations removed, focusing on Facebook, TikTok, and Instagram
• Search engines and websites: 16,849 infringing links removed and over 1,200 domains blocked
• IPTV and illegal apps: Collaboration with ISPs to block real-time unauthorized streams
• Marketplaces and promotions: Detection of listings offering pirated access, and development of legitimate offers as a counter-strategy

Technology, Intelligence, and Human Collaboration

The success of the protection strategy relied on a powerful blend of technology and expert analysis. Smart Protection’s platform enabled 24/7 monitoring, real-time detection, and takedowns before peak viewership was reached. This was backed by a Business Intelligence environment that offered insights into the behavior and demographics of illegal users, allowing better marketing and operational decisions.

But the true differentiator was the ongoing collaboration between Fanatiz and Smart Protection. Human teams worked hand-in-hand to adapt processes, tune detection algorithms, and evolve the strategy as the threat landscape shifted. This level of personalization enabled predictive responses to piracy, raising both the efficiency and effectiveness of the protection strategy.

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Smart Protection: A 360º Strategy for OTT Platforms and Broadcasters

Now more than ever, streaming platforms and broadcasters need full-spectrum protection to safeguard their business models in a high-risk digital environment. Smart Protection offers a 360º solution that covers every type of content and exposure channel:

• Live event protection, even during peak audience moments, with proven impact in reducing illegal views
• 24/7 broadcast signal protection, including continuous monitoring of linear and uninterrupted streams
• VOD content protection, eliminating unauthorized uploads across platforms, search engines, and apps
• Brand and reputation protection, preventing impersonation, logo misuse, and fraud linked to your brand
• Black market analysis, identifying how your content is being promoted and sold through IPTV, marketplaces, and social media
  
  

This comprehensive protection strategy not only defends your digital assets, it adds value to three key areas: your business, your distribution, and your audience. In a landscape where piracy is becoming more sophisticated, having Smart Protection on your side can be the difference between damage control and growth.

Want to See the Full Report?

If you’re interested in how Fanatiz turned digital protection into a growth driver, download the complete case study and gain access to:

• Detailed effectiveness metrics
• Protection coverage graphs
• Case breakdown by competition
• Actionable insights for other OTT platforms

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