Telefe chooses Smart Protection: A strategic response to piracy in Argentina.

The consumption of content through unofficial channels has become a massive digital phenomenon with strategic implications. In Argentina, 47% of households access illicit content, and between 2020 and 2025, pirate access grew by 108% in households with internet access. Criminal networks, once rudimentary, now present a level of complexity that demands robust responses.

The Hidden Cost of Unofficial Access

Historically, the debate over piracy centered on economic losses. Today, 85% of illegal consumption corresponds to movies, 79% to series, and 58% to sports. This phenomenon not only carries an economic impact but also increases digital security risks, exposing personal data to fraud and cyberattacks.

In light of this, TELEFE ’s proposal for 2026 is a strategic response. Its content portfolio, which combines global events with high-engagement formats, reinforces the need to protect both its assets and its audiences' experience. Telefe's leadership as the most-watched channel with a massive reach underscores its responsibility to act against illicit consumption.

Against this backdrop, Telefe has selected Smart Protection as its online Brand Protection provider—a strategic decision to bolster the protection of its assets and audience through technology and efficient management against sector threats.

Telefe Takes Control of Its Digital Ecosystem

With 14 years of leadership and record-breaking viewership ratings, Telefe heads into 2026 strengthening its strategic position.

Given the rise in illicit access, with nearly half of all households engaging in pirate consumption, the need for effective solutions is clear. By prioritizing innovation and intellectual property protection, Telefe ensures secure experiences for its audience and maintains its role as an industry benchmark.

Automated Intelligence for Global Protection

By integrating our platform, Telefe strengthens the identification, prioritization, and elimination of threats in real time. This allows their teams to move from gathering alerts to achieving operational efficiency, managing large-scale incidents, and coordinating precise responses in a complex digital environment.

With our solution, Telefe can achieve:

• Global Threat Visibility: Continuous monitoring to identify unauthorized distribution as soon as it occurs.
• Intelligence-Driven Prioritization: Automatic classification of critical alerts to allocate resources to the highest-impact incidents.
• Execution Efficiency: Centralization of operations to accelerate the removal of illicit content across all platforms.

In practice, this enables content protection leaders to shift from ad-hoc responses to systematic, data-driven management, focusing on dismantling illegal networks using concrete metrics.

Toward a Safer Audiovisual Environment

Telefe's decision to select Smart Protection as its provider marks a decisive step toward addressing piracy and protecting intellectual property in the region. Faced with a high-risk environment, Telefe is betting on solutions oriented toward measurable results and the effective reduction of vulnerabilities. We value this partnership and their commitment to driving an evidence-based transformation in content protection.

Maintaining control over your digital assets requires technology capable of anticipating and neutralizing threats. If you are looking to optimize operational efficiency and protect the value of your content, explore how Smart Protection solutions can strengthen your enforcement strategy.

Talk to a Brand Protection Expert HERE.