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Trendy Temu and its Tedious Threats: What to keep an eye out for
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Trendy Temu and its Tedious Threats: What to keep an eye out for

Trendy Temu and its Tedious Threats: What to keep an eye out for
November 17, 2023

Temu is a trendy Chinese shopping app that attracts users due to its low prices. Read more about its appeal, counterfeit risks, and collaboration with brand protection firms.

Do you want to know if your brand is at risk online?
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Since its launch in September 2022, Temu has continuously grown as a trendy marketplace offering a factory direct model that allows them to sell at very low prices.

As its popularity continues to soar, along with its monthly gross merchandise volume of US $635 million in May 2023, so does the concern for potential threats associated with counterfeiters easing their way into such a saturated market.

In this article, we will take a closer look at Temu’s popularity, what you should keep an eye out for when buying from them, and how Temu protects their consumers and brands alike.

What is Temu?

Temu is a Chinese shopping app that attracts customers with extremely low prices for products sent directly from China. This factory direct model allows them to offer users the cheapest prices, making it a very competitive marketplace.

However, Temu isn’t the only cheap online store that is gaining popularity. Shein has been in the game since 2008 and has been killing it ever since. But, what exactly differentiates these two e-commerce giants?

Temu vs. Shein: What’s the difference?

  • Temu, although 14 years younger than Shein, has become the most downloaded app in the United States and one of the most downloaded in the world. Their business model is based on an online marketplace model, connecting consumers with small businesses that sell directly to consumers. In other words, Temu isn’t involved in the production or manufacturing of the products it sells.
  • Shein, on the other hand, owns its inventory and has developed a supply chain with their numerous manufacturing partners. As a result, they sell directly to consumers in small quantities, maintaining low prices and even resulting in product shortages.

The rise of Temu

Besides their low prices, Temu has gained great amounts of popularity due to their seamless shopping experience. With over 200 product categories, including fast fashion, toys, pet supplies and accessories, Temu allows users to roam around their endless categories and search for their desired items.

Furthermore, Temu offers free items to users that play their in-app games and participate in their campaigns and promotions. Who wouldn’t want to join?

Risks when purchasing from Temu

The reasons behind Temu’s fame are also a case of concern for counterfeiters to jump in. Temu’s saturated market and trendiness make it easier for counterfeiters to camouflage themselves into this marketplace, and harder for spotting fakes.

Here are some risks you should take into consideration when buying from Temu:

Scams and frauds

Some platforms in the marketplace might be set up to take payments without delivering the products. Leaving users empty handed as well as their wallets.

Data risks

Similar to scams and frauds, when giving your personal data to unreliable sellers, you can unintentionally be putting yourself in a risky position. Scammers might also steal your personal and financial information.

Counterfeit products

Due to the app’s saturated market and trendiness, it seems harder for users and brands to spot the fakes and designer reps. So, if it seems too good to be true, it surely might be!

Temu’s collaboration with Brand Protection entities

These risks have motivated Temu to collaborate with Brand Protection entities, such as ours, to detect and monitor suspicious listings to ensure brand and consumer protection! By doing so, Temu actively addresses the risks associated with counterfeits to foster trust among its sellers and users, ensuring a reliable online shopping experience.

At Smart Protection, we use the latest technology to track your sales online to see who is selling and buying your products, and in what conditions. As a result, brands will see their products protected against counterfeiting, maintaining their reputation and consumer trust.

We understand the importance of online safety and authenticity, which is why we use tools such as Brand Protection to enforce your IP rights. Obtain a 360º view of your brand online to regain control and take immediate action to protect your brand!

If you want to receive more information about our Brand Protection services and how we can help you, don’t hesitate to contact us and Request a Demo!

Do you want to know if your brand is at risk online?
Talk to an expert

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