Gray markets refer to a distribution channel which has not been authorized by the brand or manufacturer of that product. Therefore, the product is authentic, but it has been acquired in a non-compliant manner. This can happen when approved sellers trade items in unauthorized distribution channels or markets or when unauthorized resellers acquire authentic goods in one region and trade them in another. Gray markets can occur because authorized sellers clean their unwanted stock, stolen goods, or due to fluctuations in currency exchange rates. Gray Market vendors take advantage of the lack of online sales control many brands have.
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