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Business Intelligence: What is it and how can it benefit your Business?
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Business Intelligence: What is it and how can it benefit your Business?

Business Intelligence: What is it and how can it benefit your Business?
January 5, 2024

Pablo Merino, our Data Analyst Specialist, talks about data analytics and Business Intelligence to drive a data-driven strategy. Read this article to learn more!

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In the constantly-evolving landscape of contemporary business, an optimized data-driven strategy is key to making informed and efficient decision-making. Here is where Business Intelligence (BI) comes into play.

The role of BI emerges as a critical factor to uncover valuable insights from all the information that is available to businesses.

In this article, we delve into the realm of BI, answering the questions: what is BI and how can it benefit your business? 

Interview Questions

To help us navigate this, we interviewed our Data Analyst Specialist. Pablo Merino. Keep reading this article to learn more!

Tell us about your experience with Business Intelligence and your role in Smart Protection.

At Smart Protection, I focus on data analytics and Business Intelligence, using tools to analyze diverse data to protect digital assets. In my daily work I drive a data-driven strategy, identifying digital threats and collaborating with all functions to translate insights into practical strategies. My role is transversal in the company, supporting most of the teams in my area.

Briefly, what does Business Intelligence entail?

Business Intelligence is the process of collecting, analyzing and presenting data to support business decision making with appropriate information. It is about facing challenges from an analytical point of view - avoiding subjectivity - relying on technologies that convert large amounts of data into valuable information. It is a key tool to help make strategic decisions.

In the context of Smart Protection, where is the data sourced?

At Smart Protection, the data fundamentally comes from the web, marketplaces and social networks we constantly monitor. This data is available to everyone. Our job is to capture them efficiently and focus on detecting brand abuse, counterfeits and other digital threats that clients need to keep under control.

How is the extracted data processed and managed within your operations?

The information is subject to automatic processes in which the data is processed and analyzed for different purposes: detecting patterns, trends, relationships… The normalization and cleaning of this data at an early stage of the process is vital to later guarantee that our AI algorithms and methodologies can reach high degrees of confidence in order to classify everything that is captured. In this process, Business intelligence tools help locate specific insights that are essential to understand and provide personalized solutions to our clients.

From the perspective of our customers, what value do they perceive in the data treatment we provide?

The value lies in the ability to quickly locate violations and be able to initiate enforcement actions to remove content that harms the brands that hire us. This data not only provides them with a clear view of the threats they have on the web, but also allows them to adopt strategies and make better decisions.

What types of improved and more informed decisions do our customers make based on the data we furnish them with?

Our customers are able to improve their informed decisions in various ways, such as: balancing their marketing and advertising strategies to counteract brand abuse, and identifying and addressing the distribution of counterfeit products. They may even find price alterations or unauthorized sellers that they did not suspect and cause them to lose revenue. The information we offer, enriched by the insights we provide through Business Intelligence tools thanks to our knowledge of the sector, is an important asset for our clients.

In short, at Smart Protection, Business Intelligence appears as one of the foundations on which we build effective digital asset protection solutions. The ability to turn data into actionable insights and locate specific insights not only drives any business strategy, but also empowers our clients to meet the digital challenges of our time with confidence and agility. In a world where information is key, Business Intelligence becomes a beacon for companies that pursue success.

Optimize your Business with Smart Protection

The importance of an optimized data-driven strategy cannot be overstated, and BI plays a pivotal role in uncovering valuable insights from the vast array of information.

At Smart Protection, we process and manage all of our data thanks to our BI tools, allowing us to provide a better service to our clients in regards to data treatment. We are able to provide highly valuable data to empower our clients to navigate current digital challenges confidently by optimizing their decision-making.

We understand the importance of online safety and authenticity, which is why we use tools such as Brand Protection to enforce your IP rights. Obtain a 360º view of your brand online to regain control and take immediate action to protect your brand!

If you want to receive more information about our Brand Protection services and how we can help you, don’t hesitate to contact us and Request a Demo!

Do you want to know if your brand is at risk online?
Talk to an expert

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