Fake Instagram accounts open the door to fraudulent activities, such as identity theft and trademark infringement. Want to know how to report them? Read here!
Fake Instagram accounts have been a thing ever since the platform’s launch in 2010. Some are created with the intention of stalking your crush, others however, to carry out fraudulent activities.
Although the former may seem less harmful than the latter, both can be subject to identity theft, which is a crime.
As mentioned above, identity theft is a crime. When someone creates a fake account to either impersonate an individual or a brand, they are infringing on Instagram’s trademark policy to protect Intellectual Property rights, risking having their account taken down.
However, this isn’t the only thing to worry about when discussing fake Instagram accounts. Fake accounts also are responsible for promo abuse, payment fraud, damaging brand reputation, and more.
In order to know how a fake account can affect your brand, we must first distinguish between the two types of fake Instagram accounts there are:
Although they are different in nature, they both aim to trick their victim into sending them money or to steal their personal information. With this data, they can steal your identity and even hack your financial accounts.
With personal accounts, it might be easier to detect the dangers of a fake account. However, fake Instagram accounts can be just as harmful, or even more harmful, when targeting brands and businesses.
Fake accounts that impersonate brands or businesses can be misleading your consumers to visit Rogue Sites and even purchase fake products, without them knowing. As a result, this can take a serious hit towards brand reputation.
On the other hand, when it comes to fake followers, it can seriously harm your engagement. With fake followers, your number of followers will increase, but the number of likes and comments on your posts will most likely stay the same, decreasing your overall engagement.
As a result, this will make your real followers question your brand credibility, as they may think it was the brand itself who purchased the fake bots to increase their number of followers.
Now that you know the dangers of fake Instagram accounts, we will help you spot one!
Being aware and detecting a fake Instagram account is key, as most of them can go unnoticed to the untrained eye. Now, how exactly can you report a fake account? We will walk you through this process step by step:
The most effective way to report a fake Instagram account is by going to this link in your web browser. Then, all you need to do is fill out the form by choosing the best option that relates most to your situation.
Finally, all that’s left is including your personal information, as well as the fake account’s information so that Instagram can take action.
The app on the other hand is the fastest way to report a fake Instagram account. All you need to do is go to the profile that you suspect is a fake account and report them choosing within the options shown.
Furthermore, if the fake account is following you, besides reporting them you can simply remove them from your following list.
Fake accounts that are created to impersonate individuals or brands are inherently against Instagram’s Trademark policy to protect its users. In this sense, the platform itself follows the relevant Trademark Laws of the country where the account is based, as well as Common Law Trademark Rights.
In addition to Instagram’s role of fighting against trademark infringement, the platform also allows users to report such infringements to protect both consumers and brands.
At Smart Protection, we work alongside several social media platforms and marketplaces, including Instagram, allowing us to work in unison to eliminate IP infractions within minutes.
Brand Protection entities, such as ours, help companies protect their brand through our Ecommerce Monitoring solutions, with the help of AI and human monitoring. As a result, both brands and consumers can keep peace of mind in terms of the authenticity of the products they purchase.
If you want to protect your brand online and see how we can help, don’t hesitate to Request a Demo!