Brand Reputation at risk: the importance of Ecommerce Monitoring and Protection!

Control how your Brand is perceived on the internet - monitor all online players and how they play the game.

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Is your Brand Reputation at risk?

In today's digital age, brands face a daunting challenge: protecting their reputation in the online world. With the constant rise of online channels like social media, marketplaces, and search engines, it's becoming increasingly difficult to keep tabs on everything happening with a brand online. From brand abuse to gray market sales to counterfeit products, the risks to a brand's reputation are growing every day. And the consequences can be severe, with negative impacts on brand positioning, customer loyalty, and revenue.

To stay ahead of the curve, brands need to be backed up by ecommerce monitoring and brand protection tools that can help them stay on top of online threats and act quickly.

Facing these challenges?

Here are some of the challenges your Brand might face when losing control of your sales:

Counterfeit products

In the online world, it is easy for counterfeiters to create fake versions of a brand's products and sell them online. These products can be of inferior quality and harm the brand's reputation.

Unauthorized sales

Unrightful sellers can sell a brand's products on various online marketplaces without proper authorization, creating confusion among customers and affecting their brand perception.

Negative reviews and comments

The Internet is the preferred place for customers to leave reviews and comments about a brand's products or services. Negative online reviews and comments can quickly spread and damage the brand's reputation.

Online attacks

The rise of social media and other online platforms has made it easier for individuals or groups to launch attacks on a brand's reputation. False information, rumors, and negative publicity can quickly spread and cause significant damage to a brand's image.

We keep your Brand Reputation safe and sound

We have designed our ecommerce monitoring and brand protection solutions with powerful features that support businesses safeguarding and managing their online reputation.

Ecommerce Monitoring

Information is power:
  • Real-time information on who is selling the company's products across multiple online channels.
  • Exposure of sellers' online reputation based on marketplace ratings.
  • Visibility into the prices for which the products are being traded.
  • Insight into how sellers are describing the products and which images they are using to refer to the products and brand. 
Check out the Ecommerce Monitoring solution
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Brand Protection

Prevention is key. But when it comes to protect your Brand’s reputation, taking action is the best defense:
  • Scalable and efficient solution for detecting and analyzing brand abuses and counterfeits.
  • Automated solution that saves time and money that would otherwise be spent on manual monitoring.
  • Legal experts’ team to provide support to ensure successful removal of infractions.
  • Insight into how sellers are describing the products and which images they are using to refer to the products and brand. 
Check out the Brand Protection solution
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Trusted by great companies

Hundreds of brands worldwide already trust Smart Protection

From my perspective, the platform is extremely effective. Initially, we fought against pages which copied our look and feel, with the intention of deceiving users. We closed one page, and five more would appear. With the help of Smart Protection, we now eliminate all infringements within 24 hours."
Begona Lanz
Head of Marketplace at Pikolinos
pikolinos logo
Working with Smart Protection has been a great help in detecting and reducing the illegal use of Lumion around the world. To date, thousands of illegal activities have been addressed, meaning that both Lumion and its customers are less likely to be exposed to malware and other malicious software.
Dimitris Sifakis
Technical Support Specialist, Lumion
Lumion
Smart Protection is a great partner for us at Riot Games Europe, providing exactly the level of service we expect when it comes to protecting our properties: good communication, adaptable offers, fast reaction, and end to end delivery".
Romain Bigeard
Business Development Manager, Riot Games
League of Legends, European Championship
Is your brand at risk?
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