Branded licensing is one of the largest industries in the world. Like many industries it has had to adapt to recent changes in consumer trends as the global pandemic accelerated the migration from brick-to-click shopping. We are now seeing more consumers shopping online than ever before.
Today’s borderless digital economy has delivered a truly global marketplace for licensors and licensees alike, but it’s these very channels in which threats to branded licensing agreements exist.
As these digital channels multiply, it is becoming harder for brands to maintain visibility of who is selling products marked with their brand, and to know if distribution agreements are being respected. Failing to act against such threats are likely to cause a loss of sales, and royalties, putting your brand reputation at risk.
Getting a holistic view of what is happening with your brand and products in the online world in order to make the best decisions and plan your digital strategy is one of the biggest challenges any company in the sector faces.
Here are some of the challenges that you may be facing online:
Football merchandise is particularly susceptible to the threats which exist and emerge online, but it doesn't stop at apparel. Ticketing to live football matches has also been targeted by those who wish to piggyback on the size and value of this market.
Here are some of the challenges that football clubs may be facing online:
In a single platform you can gain visibility into your intellectual property infringements and control over your licensing agreements to help you stop threats. Our software tracks, detects, and analyses the information and mentions of your brand and products in the online world, giving you visibility of the volume, and the option to eliminate infringements, or take appropriate action.
Our solutions include:
With our solutions you can:
Information is power! We can empower you with information that allows you to cut through the noise and focus on maintaining the value of your branded licensing agreements and your brand reputation online.