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Gray Market and Counterfeit Watches, although different in terms of quality, price and other factors, both harm Authentic Watches’ brands and consumers. Read more here!
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September 12, 2023

Gray Market Watches vs. Counterfeit Watches: What's the Difference?

Gray Market and Counterfeit Watches may be hard to differentiate from Authentic Watches to the untrained eye. Want to know how to spot them? Read here!

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Protect your brand reputation and profit with Minimum Advertised Price (MAP) policy. Learn about the benefits, challenges, and best practices for implementing MAP policy in ecommerce.
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BRAND PROTECTION
ECOMMERCE
April 21, 2023

Understanding MAP Policy: A Guide to Boost Your Ecommerce Success

The purpose of the Minimum Advertised Price (MAP) policy in e-commerce is to protect the reputation of the brand.

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Learn how to calculate the value of your brand's reputation using brand equity valuation, market-based valuation, consumer-based valuation, and cost-based valuation. Protect your brand from counterfeits and intellectual property violations online to ensure consistent high-quality products and positive brand perception. Get a free consultation to start protecting your brand today.
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BRAND PROTECTION
IP PROTECTION
April 10, 2023

Brand Reputation Value: How to calculate its worth in the digital space?

Protecting your brand's reputation has both direct and indirect benefits, from mitigating negative impacts on revenue and legal costs to building customer trust and loyalty.

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Discover expert tips and strategies for managing a brand reputation crisis in the digital age. Learn from real-life examples and stay ahead of the game with our easy-to-follow guide.
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BRAND PROTECTION
SOCIAL MEDIA
January 31, 2023

Brand Reputation Crisis: How to Manage a Catastrophe Online

A positive brand reputation can lead to increased customer loyalty and trust, while a negative reputation can have the complete opposite effect.

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Discover how to detect rogue websites which are appearing at an alarming rate within search results, and how automated brand monitoring is essential as shoppers move online.
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COUNTERFEITS
BRAND PROTECTION
December 22, 2022

How to spot a rogue website

Rogue websites are appearing at an alarming rate within search results, but do you know how to spot the difference? Discover how to in our guide to detecting fake websites.

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Tracking fakes and monitoring third-party sellers is becoming a key challenge for luxury beauty brands across online channels. Many are turning to automated brand protection.
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COUNTERFEITS
BEAUTY
BRAND PROTECTION
December 14, 2022

Why online brand protection matters to your luxury beauty business

Discover why luxury beauty and cosmetics brands are under increasing pressure to maintain visibility of the digital ecosystem in the interest of product and brand protection.

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Learn about the various copyright infringements which exist on Telegram, and the importance of protecting valuable content with powerful anti-piracy technology.
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ANTI PIRACY
BRAND PROTECTION
SOCIAL MEDIA
November 29, 2022

How to stop piracy on Telegram

Discover how anti piracy solutions are helping content owners and broadcasters stop piracy on instant messaging and social networks, with effective, scalable protection.

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