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Gray Market and Counterfeit Watches may be hard to differentiate from Authentic Watches to the untrained eye. Want to know how to spot them? Read here!
The purpose of the Minimum Advertised Price (MAP) policy in e-commerce is to protect the reputation of the brand.
Protecting your brand's reputation has both direct and indirect benefits, from mitigating negative impacts on revenue and legal costs to building customer trust and loyalty.
A positive brand reputation can lead to increased customer loyalty and trust, while a negative reputation can have the complete opposite effect.
Rogue websites are appearing at an alarming rate within search results, but do you know how to spot the difference? Discover how to in our guide to detecting fake websites.
Discover why luxury beauty and cosmetics brands are under increasing pressure to maintain visibility of the digital ecosystem in the interest of product and brand protection.
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